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Global content operations

Plan, create, manage, publish, and analyze digital assets and content types across departments for faster time to market.

Asset management from creation to archive

Global content operations is crucial to strategic planning, content creation, asset management, governance, and measurement of asset success. From the moment content is created until the day it is archived, content operations enable cross-departmental brand alignment, impactful and executable content strategy, and meaningful audience engagement.

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Accelerate value across content operations

Increase conversion

Our studies have shown that 8 out of 10 consumers consider it powerful when brands illustrate empathy, provide insightful recommendations, demonstrate their values through action, and remember actions already taken. By taking a holistic view of the content lifecycle and content process, global content operations empowers content creators to build content that is exceptionally relevant to the target audience, increasing engagement and conversion rates, while improving the customer experience.

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Maximize findability

Leveraging SEO, analytics, and content management systems (CMS), global content operations creates a framework within the content lifecycle to increase the ability of visitors to find high-value assets across multiple channels while simultaneously using data and other metrics to create targeted, better content to answer specific questions to help move a customer down the path to conversion.

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Faster time to market

Global content operations benefits those directly involved within the content creation process, by clearly defining roles and responsibilities, enabling teams to streamline workflows and increase compliance with brand standards, while reducing the risk of miscommunication and duplicative work. When combined with an investment in new technology, these benefits combine to allow faster time to market for great content and increase the ROI of content efforts across the company.

Woman at a computer, two men having a conversation

Increase conversion

Our studies have shown that 8 out of 10 consumers consider it powerful when brands illustrate empathy, provide insightful recommendations, demonstrate their values through action, and remember actions already taken. By taking a holistic view of the content lifecycle and content process, global content operations empowers content creators to build content that is exceptionally relevant to the target audience, increasing engagement and conversion rates, while improving the customer experience.

Two hands holding a phone that has a picture of a black sofa on the screen

Maximize findability

Leveraging SEO, analytics, and content management systems (CMS), global content operations creates a framework within the content lifecycle to increase the ability of visitors to find high-value assets across multiple channels while simultaneously using data and other metrics to create targeted, better content to answer specific questions to help move a customer down the path to conversion.

Bearded man in an orange sweater smiling as he uses a tablet

Faster time to market

Global content operations benefits those directly involved within the content creation process, by clearly defining roles and responsibilities, enabling teams to streamline workflows and increase compliance with brand standards, while reducing the risk of miscommunication and duplicative work. When combined with an investment in new technology, these benefits combine to allow faster time to market for great content and increase the ROI of content efforts across the company.

Woman at a computer, two men having a conversation

Experience the benefits

98%

of marketers prioritize faster time to market and the delivery of content experiences across platforms.

84%

of marketers plan to cut costs and inefficiencies by repurposing content on owned channels.

70%

of consumers want brands to connect with them on a more personal level.

Don't just centralize; strategize.

Consolidate, distribute, and organize all digital assets and deliver them to any customer touchpoint with an automated digital asset management solution.

Frequently asked questions

  • What is global content operations?

    Global content operations is the strategic approach of creating, managing, and distributing relevant, valuable, high-quality content to a worldwide audience as well as the activities, processes, tools, and technologies that are required to manage a brand's content needs and content assets effectively. Content ops interact with project management, content production, content marketing, marketing strategy, and involves elements of content governance, content performance, and optimization.

  • What is the difference between content operations and content strategy?

    Content operations is the execution and implementation of a content strategy. Content strategy is the map and the ideation, and content operations are the tools and in-depth, repeatable processes that take you and your content team on the journey.

  • What is the structure of content operations?

    There are three pillars traditionally used to structure successful content operations: people, process, and technology. All three are required to implement a global content operations framework.

    • People: This pillar contains not only content roles and responsibilities but the company culture of content. It is likely to include team members like the content operations manager, content operations team, content strategists, content writers, and other stakeholders like the marketing team.
    • Process: Made up of the content supply chain, formats, editorial calendar, style guides, and workflows, as well as a governance model and templates.
    • Technology: Includes digital asset management tools, any content operations platform, and the CRM, as well as translation software, automation, integrations, and artificial intelligence capabilities like ChatGPT and OpenAI.