Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.
Lucy has been based in Asia Pacific for 20 years. She is passionate about bringing together culturally diverse teams to solve complex problems. Moving to Asia she has worked with many brands to create their first digital platforms and programmes including American Express, IBM and Cisco Systems. She also worked as a brand planner leading the creation of the UOB Women’s Card (For Women Who’ve Earned It), their most successful ever credit card launch.She is an expert in creating data driven impactful engagement between brands and customers leading the strategy for Nestle’s global digital transformation from mass marketer to PCE (Personalized Consumer Experience), and in 2017 was named Asia Pacific Customer Engagement Planner of the Year by Campaign Magazine.