Transformation in Sport: World Leading Fan Engagement
A digital transformation story
Sitecore has teamed up with The R&A and Delete to share The Open digital transformation project, which is this year’s winner of the ‘Ultimate Sitecore Experience' and 'Best Business Impact or Return on Investment' awards.
The R&A appointed Delete to define their digital strategy and deliver a multi phased approach. They wanted to create a reimagined, mobile first, digital experience for fans of this prestigious tournament, and a powerful marketing tool for the brand.
The webinar will cover multiple phases including the new mobile first ticketing system, the year-round website mode and the live event website mode featuring the leader board, the tee times, the live coverage and the live blog for the actual event.