WEBINAR
Measuring the true cost and ROI of content
Demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.
Marketing has never been under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives.
Join this webinar to demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.We will cover:
- What should a content marketing budget include?
- Hidden content costs that drive up the true cost of content
- Content repurposing VS content creation for better ROI
- Measuring your content ROI with Sitecore Content Hub
Meet the speakers
Victoria Bednjacic
Content Hub Specialist
Sitecore
Victoria Bednjacic
Content Hub Specialist
Sitecore
Vicki has worked in area of content management and customer experience management for over 20 years. During this time she has worked with a number of CX, DAM and content management solutions and has collaborated with various organisations in a range of industries to develop their digital asset and content management strategy and vision.
Ashish Gupta
Digital Customer Experience Practice Lead
Capgemini
Ashish Gupta
Digital Customer Experience Practice Lead
Capgemini
Ashish leads the Digital Customer experience practice at Capgemini across Southeast Asia, Hong Kong & Taiwan.
He has a passion to orchestrate Experience Design, Consulting, Architecture and Technology capabilities; all in a strong collaborative model to help clients create experiences that build relationships. Ashish have also led transformational programs from vision to execution for some of the world’s best brands in Retail, Telecom, Media & Entertainment as well as for the Public Sector.