Leveraging automation and AI for 1:1 engagement
Master the art of delivering the right content to the right people at the right time.
Nurture relevant conversations with your audience
Discover how to utilise Sitecore to create targeted and relevant communications leveraging all your visitors’ data, and the power of artificial intelligence. Learn how to streamline content, interactions, and responses across all channels and execute campaigns with automated experiences.
This session will cover:
- Using Sitecore AI to find customer segments
- Creating segmented lists with list manager
- Creating personalised emails using EXM
- Automating the conversation by building content journeys for key personas
- How to avoid bad personalisation