Digital customer experience: the new Grail for financial services companies
Gaining and maintaining the loyalty of their customers is a real challenge for banks due to changing and growing expectations and increased competition. To differentiate yourself and maintain a relationship of trust, it is necessary to place customers at the heart of your digital services by capitalizing on a better understanding of their needs and preferences, and to develop digital journeys to offer a hyper-personalized end-to-end experience. in the end, in particular thanks to artificial intelligence.
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