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Personalization

How to optimize the digital experience with personalization

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How to optimize the digital experience with personalization

According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions. Discover how you can increase conversions by delivering more tailored, contextual experiences.

Key takeaways include:

  • Which data you can and should collect to better understand customer intent
  • How to overcome organizational barriers preventing getting started with personalization
  • What other organizations are winning more conversions by personalizing their experience for customers



  • Lars Petersen
    Co-Founder, Altola, Inc., and Honorary Sitecore MVP

    Lars Birkholm Petersen, Sitecore MVP and expert on digital experience, personalization, and AI, is co-founder of Altola, Inc., a boutique agency focused on architecting personalized digital experiences. He is also Sitecore’s former vice president, business optimization.

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