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Interactive brand experiences

Orchestrating a customer experience across marketing channels

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Orchestrating a customer experience across marketing channels

Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time. To do this you need to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

You'll also learn:

  • How to set expectations and priorities to orchestrate a strategy for digital maturity
  • How to integrate actionable data from a number of systems
  • Tips for optimizing the interactions that create lifetime customers

About the presenters

Tanya Osterfield

Marketing Technologist

Read Bio

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