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Webinar

SoDA & Sitecore: CMO Guide to Personalization

Available On Demand

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Summary

SoDA & Sitecore: CMO Guide to Personalization

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

  • Why senior marketers may not be as good at personalization as they think
  • The biggest priorities for marketing departments
  • Top findings of the research — including investment plans, adoption, priorities, and key challenges
  • Actionable insights to move forward
  • Concrete examples of the trends among CMOs across global markets, and more

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About the presenters

Paige O'Neill

Chief Marketing Officer

Sitecore

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Tom Beck

Executive Director

SoDA

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