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Testing and optimization

Test, Iterate and Improve: optimizing your digital offering

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Test, Iterate and Improve: optimizing your digital offering

Digital enables us to gather an enormous amount of data on user behavior, but does that provide us with a clear enough picture to shape our offerings? Even if it does, are we effectively integrating that information into the digital products and services we create? In this presentation, Paul Boag challenges how we approach our digital projects encouraging us to take a more data-driven methodology.

By the end of this webinar you will:

  • Understand why the way most organizations run digital projects is failing
  • Know how to avoid wasting the valuable data our sites gather on user behavior
  • Have clear tactics for using insights into user behavior to improve your site
  • Know how to validate ideas for site improvements using data, rather than opinion
  • Understand how to ensure your site is continually improving

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ポール・ボーグ
創設パートナー
Boagworks

ボーグ氏はデジタル戦略とユーザーエクスペリエンスデザインのリーダーです。また、欧州委員会、オックスフォード大学、国境なき医師団のような組織と20年以上取り組んでいます。コンサルタント業務やトレーニングを通して、ボーグ氏は同組織がデジタル技術を有効活用し、オンラインでリンクされた消費者のニーズに対応するためのサポートをしています。




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