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Turning Data into Action: tackle the enterprise engagement challenge

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Turning Data into Action: tackle the enterprise engagement challenge


Enterprise organizations face a huge data challenge. How, when operating multiple brands in multiple markets, can you successfully and consistently measure engagemen? Especially when browsing behaviour and the ways in which you engage with users can vary so differently in each local market. How do you know that the digital KPIs you're tracking are the right ones to deliver the right insight? And how do you then turn that insight into action.

Building Blocks has developed the Engagement Value Pyramid to help enterprise marketers capture, visualize and contextualize engagement using the Sitecore Experience Platform. We'll share this model, together with the process and KPIs to be tracked, in an insightful, 'how to' presentation.




カイル・キャシディ
ユーザーエクスペリエンスデザイン/インサイト部門主任
Building Blocks
キャシディ氏はユーザー志向の設計、ヒューマンコンピュータインタラクション、A/BテストとMVTテストの戦略を専門としています。コンバージョン最適化のプロであるキャシディ氏は、Building Blocks社の顧客の重大な課題を識別/克服するためのユーザージャーニーの流れとワイヤーフレームを開発しています。

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