Table of contents
Gain deeper insight from tests
Discover new audience segments
Should I start with personalization or tests?
When to start with personalization
If you already know you have audiences with very specific intent and needs, you should start personalizing directly for them rather than testing your content. That’s because you know what they are looking for and can provide a direct path for them to get what they want.
Also, if you have different audience segments in the same stage of a lifecycle, you should start with personalization as well. By creating content that’s personalized to each segment in that lifecycle stage, you’ll provide great value for these visitors and achieve higher engagement. You can then run tests to validate that your experiences are getting the results you expect.
When to start with testing and optimization
If you don’t know who your specific audiences are, always start with testing. Your testing will let you optimize components for overall site experience, page content, and more. And with Sitecore’s machine learning capabilities, any test you run will help you identify your audiences, which you can then use to personalize your content.