Day 2 of Sitecore Symposium: Human connections in a digital world has wrapped up and it was another highly informative and engaging day for attendees at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla.

Dr. Rana el Kaliouby, a pioneer in the field of Human Perception AI, provided a fascinating look into how emotion is and will continue to play a big role in artificial intelligence. Her live demo with our master of ceremonies Jake Johanssen, showing how his facial expressions can be read and instantly translated into an emoji was definitely memorable.

Whether it’s how marketers leverage the technology to improve their advertising, engineers using it while developing automated driving in cars, or providing unprecedented help in health care applications, the potential benefits are huge, as long as the usages implement a certain level of privacy and ethics. As she said, “Always get consent!”

Customer spotlights

Lowe’s Canada gave everyone in attendance a wonderful overview of the tremendous work they have done on their website with the help of their partner EPAM. As you can imagine, the sheer volume of products on a home-improvement site like Lowe’s could be daunting. Being able to serve up the most relevant content based on intelligence through browsing behavior is crucial for a better customer experience.

Formica took the main stage late in the day to show the improvements they made with their website with help from Coveo and Horizontal Digital. Their old site had an outdated search system that needed an overhaul so homeowners and professionals alike could find their products quicker and more intuitively. The improvements, as they showed, have been dramatic.

Taking the live sports experience into digital age

The closing keynote was hosted by Sitecore Global VP Vijay Gupta, where he was joined by Kevin Bain from The R&A and Ross Moses from the U.S. Soccer Federation. In an age where people have more entertainment choices than ever, how do you ensure you can fill up your seats for live events?

The R&A, who runs The Open Championship, is the oldest of golf’s yearly four major championships, and they set out to completely rebuild their website to incorporate live streaming, a new leaderboard, player profiles, and completely new ticketing system that was also optimized for mobile users. By modernizing their site, fans could feel like they were part of a year-long buildup to the event. As a result, The Open Championship at Royal Portrush this year sold out their tickets for the first time.

The U.S. Women’s National Team is coming off another Women’s World Cup win this year. So for U.S. Soccer, the pressure is on to ensure its website stays as competitive as the women on the pitch. By bridging the digital and physical worlds to provide a superior experience, stadiums remain filled with soccer fans.

More Ultimate Sitecore Experience Awards handed out

Congratulations to the winners of our Ultimate Sitecore Experience Award winners from the APJ and EMEA regions! Our two Asia Pacific winners were Foodstuffs Ltd, along with its partner AKQA, and Tohoku Electric Power Co., Inc. with its partner Fujitsu Limited. For EMEA, the winners were The R&A for its revamp of The Open Championship website with its partner Delete Agency, as well as Bucherer AG and its partner Namics. 

Zarnaz Arlia is the Vice President of Corporate Marketing at Sitecore. Find her on LinkedIn.