As they say in Hollywood – that’s a wrap. Day 3 of Sitecore Symposium: Human Connections in a Digital World has officially come to a close. If you’re like me, it felt like it went by in a blur.

So many great insights, so many great breakout sessions, and so many takeaways that I don’t think I could count them all. A special thank you to all our sponsors, partners, and customers who attended to make this the best Symposium we’ve ever had, as well as a special nod to all the people at the Walt Disney World Swan and Dolphin Resort for being such helpful and gracious hosts.

The magnetic presence of Magic Johnson

If you were there in the room, you couldn’t help but be transfixed by the presence of one of the greatest basketball players of all-time. Magic Johnson was everything we could have hoped, with his larger-than-life personality and mega-watt smile electrifying the room.

Whether he was randomly inviting attendees to take selfies with him or chest-bumping others, he made everyone feel like they had a connection to him. He provided great insights, seemingly always able to take a story from his Hall of Fame athletic career and explain how it applies to the business world and anyone’s professional career.

“Larry Bird made me better,” Magic said. “I knew that if he was taking a 1,000 jump shots, I needed to be taking a 1,000 jump shots. It made me a better player because it raised my game.”

Let your competition fuel you. Use them as motivation to be better today, tomorrow, next week, next year.

Johnson also said everyone should do a SWOT analysis on themselves personally. Strength, Weakness, Opportunity, Threats. He does it twice every year on his business and for himself to see where Magic Johnson Enterprises stands and to be a better CEO.

He also stresses the importance of overdelivering and the power of positivity. In business, you’re going to have wins and losses. You’re going to lose clients along the way, maybe even your biggest, but have the mindset to move on and go get five more new ones.

Overall, it was easily one of the most engaging and memorable keynotes we’ve ever had at Symposium. Magic Johnson, you overdelivered.

Our roadmap for innovation

Sitecore Executive Vice President of Product Management Desta Price provided the final keynote of the conference, showing attendees, especially our partners, MVPs, and the developer community, a more detailed look at what we have planned from an innovation standpoint for the near-term. Obviously, Sitecore AI and it’s auto-personalization, along with our SaaS vision are going to be playing a major role for the company throughout 2020.

Desta was joined onstage by Microsoft’s Nicol Chadek, Director of Digital Services Operations, and Wina Wichienwidhtaya, MarTech Strategist of Digital Services Operations, to talk about using the power of Sitecore AI to deliver targeted personalization to the visitors and customer of the Microsoft Partner Network, who are dynamic and constantly changing. The 6.6 million unique visitors in 100+ markets and in 11 different languages per year to the MSN will now be served up the most relevant content automatically.

Congrats to all the winners

After tabulating the live popular vote, Subway, along with their partners Accenture and Avanade, was named the winner of our first People’s Choice Ultimate Sitecore Experience Award. Congratulations to them from all of us here at Sitecore!

Sitecore CMO Paige O’Neill then handed out prizes for the best carpool karaoke entry, gave away a free European river cruise from Tauck, and our emcee Jake Johanssen plucked the winning completed passport card from the Sitecore Customer Core center that was located in the Partner Pavilion.

Again, thanks to everyone who had a hand in making this such an incredible week in Orlando. See you all in the Windy City of Chicago for Sitecore Symposium 2020!

Zarnaz Arlia is the Vice President of Corporate Marketing at Sitecore. Find her on LinkedIn.