New year, new customers. And that means you need new ideas for your marketing so you can build lasting relationships with your customers. That’s why we’re kicking off 2020 by taking Sitecore World Tour to more than 20 cities across the globe. We’re taking the best digital marketing content from Sitecore Symposium 2019 (that was held in November) and bringing it to a city near you. The best part: entry is free.

I’m thrilled to share a preview of what you and your marketing team or peers can expect to learn by attending a Sitecore World Tour event. Not only is it an opportunity to get insights into successful customer experience marketing, it’s also an opportunity to connect and interact with experts. My Product Marketing and Strategy & Industries colleagues are part of the team that’s leading the World Tour events, along with local-based experts.

Each Sitecore World Tour event is an accelerated mini-conference made up of the top content that came out of Symposium, our biggest annual digital marketing event. We’ll be talking about personalization, Sitecore Content Hub, Experience Commerce, and the latest technology announcements around Sitecore products – including Sitecore AI.

I’m excited to share that the Content Hub portion of the presentation is packed with information from top sessions and customer showcases that took place at Symposium. Here is a preview of what you’ll hear about Content Hub.

How to streamline content creation

The value of content — You’re no stranger to how much time your marketing organizations can spend on content management. Yet, content is the key to delivering personalized digital experiences. My team will be sharing the latest industry stats behind what Sitecore calls the Content Crisis.

Ideal vs. reality — If your organization is experiencing a Content Crisis, discover how to make your content creation and management dream a reality.

What is the solution? — Whether you’re new to Sitecore Content Hub or you’ve been working in it for a while, you’ll learn how it can be your secret weapon to solving the Content Crisis by empowering your marketing team to own the entire content lifecycle. You’ll see how it’s possible to spend less time clearing bottlenecks in content production and more time on driving new engagement.

Customer success stories
Join us to find out how big-name brands have delivered results:

  • How Microsoft is enabling digital transformation for its partners
  • General Mills is managing its digital content
  • How EPAM has taken control of its digital asset lifecycle

We will also be sharing briefly what’s new with Sitecore Content Hub 3.3, which was released in late December. The updated version is yet another example of our commitment to providing best-in-class products and experiences for our customers. We hope you’ll join us to learn more.

Until we see you on the road

To register for a Sitecore World Tour event, find the city nearest you and reserve your seat today . Be sure you reserve your spot before space fills up. If you want to explore more, check Symposium Online featuring blogs, videos, photos, and a podcast from the conference. And keep an eye out for more World Tour previews from my product marketing colleagues.

I hope we see you on the road!

Jose Santa Ana, Product Marketing Director for Content Hub, is one of our Sitecore World Tour subject matter experts joining select dates on the road. Connect with him on LinkedIn .