Sitecore Cortex by Jason St-Cyr

Organizations are creating, collecting, and connecting immense amounts of data from different systems that can help reveal key insights about their customers and business.

With machine learning, companies can automate mundane tasks and computationally process big data to surface important insights that ultimately lead to better business outcomes.

Sitecore Cortex machine learning delivers efficiency and surfaces intelligent insights to help marketing teams make better, more informed decisions. By processing and analyzing large volumes of data, Sitecore Cortex generates suggested recommendations and predictive outcomes.  As customers interact with marketing channels, data from their digital fingerprints are captured in Sitecore's Experience Database. Sitecore Cortex machine learning surfaces patterns, complex relationships, recommendations, and outcomes based on predictive scoring and other factors.

Sitecore Cortex – Video series

Our ongoing video series, published to the Master Sitecore YouTube channel, will help you get an initial understanding of the capabilities of Sitecore Cortex for both marketers and technologists.

Working Together

In this introduction to our Sitecore Cortex series, Jason St-Cyr (@StCyrThoughts) reviews the power that Sitecore Cortex brings to your solutions and how Data Scientists and Marketers will work together.


Sitecore Cortex for the Marketer

In this episode of our Sitecore Cortex series, Mike Shaw (@me_mikeshaw) takes us through how Cortex makes life easier for Marketers and delivers better experiences.


Sitecore Cortex for the Data Scientist

In this episode of our Sitecore Cortex series, Jason St-Cyr (@StCyrThoughts) walks through how Cortex enables Data Scientists and developers to leverage their tools and skills in the Sitecore platform.


Processing Engine Architecture

In this episode, Alistair Deneys (@adeneys) through some of the architecture for the new Sitecore Cortex Processing Engine.

A GitHub repo of the example is available:


Processing Engine Tasks

In this episode, Alistair Deneys (@adeneys) explores how Tasks work in the Sitecore Cortex Processing Engine.


Processing Engine Scaling

In this episode, Alistair Deneys (@adeneys) quickly covers some scaling options for the Sitecore Cortex Processing Engine.


Album Recommendation Example

In this episode, Alistair Deneys (@adeneys) shows how to build Tasks to make album recommendations using the Sitecore Cortex Processing Engine.



How to use Content Tagging

In this episode of our Sitecore Cortex series, Jason St-Cyr @StCyrThoughts) walks through how you can use Sitecore Cortex Content Tagging to quickly tag items in your content structure.



Content Tagging Architecture

In this episode, Jason St-Cyr (@StCyrThoughts) takes a look at Sitecore Cortex Content Tagging architecture. See all the different customization and extension points, and how to configure new providers and configuration sets.



Related reading

Want to know more about what is available for Sitecore Cortex starting with version 9.1? Check out these great articles on the official documentation website.

For the business user:

  1. Tagging content using Sitecore Cortex Content Tagging
  2. Personalization Suggestions

For the technologist:

  1. Sitecore Cortex Processing Engine
  2. Sitecore Cortex Reporting Foundation
  3. Integrating SXA with Sitecore Cortex Content Tagging