Sitecore was announced as a Leader by Gartner in its 2019 Magic Quadrant for Digital Experience Platforms (DXPs). This is the second year of Gartner’s MQ for DXPs, and we’re glad to see we’ve maintained our Leader position. While the use cases for DXPs continue to get more complex and varied, we feel that our increased position within the quadrant is a strong reflection of our dedication to keep pace with the ever-evolving market.
Delivering cross-channel consistency in the CX-centric age
Gartner predicts, “More than two-thirds of marketers responsible say their companies compete mostly on the basis of CX, according to the 2017 Gartner Customer Experience in Marketing Survey. And in two years’ time, 81% say they expect to be competing mostly or completely on the basis of CX.” Which is, quite honestly, not surprising. Thanks to the demands placed on our products by our customer base, we’ve seen similar trends for some time and have consistently invested so we can meet those demands and ensure we have an industry-leading solution.
Digital experience platforms represent an extremely wide range of use cases, from externally facing self-service support portals to intranet systems. As a result, DXPs must be robust, including tools and architecture elements that are flexible enough to gracefully handle all these diverse needs. At their core, however, digital experience platforms require consistency. For internally facing platforms, maintaining consistency is vital when connecting disparate databases and diverse systems. For externally facing platforms, that same consistency is essential when coordinating across channels — whether physical or virtual. This also requires coordinating the creation of content, as well as its delivery.
To extend our ability to support content delivery across a seemingly ever-expanding array of outbound channels, we introduced a number of foundational elements to our platform. Sitecore JSS provides the power of omnichannel delivery. In addition, xConnect allows Sitecore users to gather customer and other data from external sources to improve these omnichannel engagements.
Collaboration trends and the future of content
Again, we have our clients to thank for alerting us to this trend while ago. Expectations from our web content marketing clients in this area, for example, have been high for quite a while, and they keep getting higher. In every one of our solution updates, we ask ourselves how we can better enable our customers’ teamwork and collaboration.
It’s one of the many reasons we’re particularly thrilled about our recent acquisition of Stylelabs, which greatly expanded our DXP capabilities. While our focus was previously centered around delivery, connectivity, personalization, and campaign coordination, we can now ensure the creation and curation of content and brand assets follows a disciplined, effective, and collaborative process.
We released the first stage of our integration, the Sitecore Plug-in for Stylelabs DAM™, in December. We intend to regularly build on these capabilities to provide an end-to-end content marketing platform, enabling our customers to implement a “marketing organization of the future.”
Despite the success we have had in Gartner’s evaluation, we aren’t going to rest on our laurels. We’re making significant investments this year into our product roadmap. A number of those are specifically designed to help organizations make big strides along the path of their digital transformation journey, providing greater customer experiences that lead to lifelong relationships with their brand.
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Mark Demeny is Director of Product Strategy at Sitecore.
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