Table of contents
Table of contents
- DAM 101: What is a digital asset?
- Do you know where your digital assets are?
- A brief history of DAM
- How your company can benefit from DAM
- The nuts and bolts: Features of a DAM platform
- An asset’s journey through a DAM system
- Choosing the right DAM
Digital asset management (DAM) solutions allow you to get a firm grip on all your marketing content by storing, managing, and sharing your content from one centralized location.
DAM 101: What is a digital asset?
Digital assets include photos, graphics, layouts, artwork, video, 3D, source files, and more. All of the file types in which your digital content is available – these are all your digital assets, and you need a foolproof way to organize them.
So what is Digital Asset Management?
Digital Asset Management is what DAM software does – it stores all your digital assets in one place. It also enables you to categorize and search them on multiple attributes to quickly find the right one. In addition, you can associate metadata and digital rights management (DRM) information; edit, download, or delete files in batches; and share secure download links to external users. These are just some of the features you should expect in a Digital Asset Management system.
Do you know where your digital assets are?
The time-wasting trap of disparate digital assets
Pop quiz: How many digital marketing assets does your company own, and where are they all located?
With so much material to manage and so many technological options for storing it, it’s all too easy to draw a blank when someone asks you for that packaging artwork sent via email a few weeks ago — or was it via a cloud-based file sharing service?
Digital asset management to the rescue
A brief history of DAM
How your company can benefit from DAM
Save time (and your sanity)
In addition to improved efficiency, a DAM solution adds value to your marketing operations by ensuring consistency and avoiding duplicated efforts. That in turn helps reduce your costs.
The nuts and bolts: Features of a DAM platform
Search and browse content
Download and upload
A DAM platform allows users to upload content in a variety of extensions. Other users can then download that content to use across different campaigns, channels, and devices.
Add complex metadata
Desktop and mobile
An asset’s journey through a DAM system
Choosing the right DAM
Your digital content is powerful, so the DAM solution that houses it should be, too. A solid choice would be a DAM solution equipped with the features we’ve described here, such as the one included in the Sitecore Content Hub.