Table of contents
Table of contents
- The case for better quality
- The case for greater speed
- The case for lower costs
- The strategic value of operational excellence
- Getting stakeholders on board
- A catalyst for change
For your core marketing content operations to deliver both a return on investment (ROI) as well as greater value, the focus needs to be on optimizing cost, quality, and speed.
The case for better quality
The case for greater speed
The case for lower costs
Operational excellence is the result of balanced and optimized quality, speed, and cost.
The strategic value of operational excellence
Getting stakeholders on board
If leadership still needs convincing that a content hub will deliver measurable value, you can make an airtight business case by presenting tangible benefits that will resonate with each stakeholder.
Marketing management can be shown the clear benefits of having a single source of truth for digital assets — optimizing efficiencies, lowering costs, increasing productivity, and speeding up time to market. They’ll also be better able to measure content performance and report it to leadership.
With better, more measurable content insights, leadership will be more confident in marketing management’s ability to execute on their strategic decisions. This will position marketing as a trusted, valued contributor that can deliver when facing business challenges.
A well-designed content hub will leverage proven, modern approaches and technologies. It will be built on a scalable integration model that’s able to accommodate corporate requirements around security and reliability.
A catalyst for change
Backed up by strategic arguments, a content hub such as the Sitecore Content Hub can be seen as an exciting catalyst for change and growth for all stakeholders involved. When understood as a tool that facilitates, empowers, and enables operational excellence, your marketing organization’s teams can rally around the impactful change that it delivers.