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Event
Man hiking in the mountain

Personalization

Recalibrating CX in financial services

Tuesday, January 18, 2022
Insights blog

Analytics

Digital transformation

Data management insight from IDC MarketScape

Make sense of the customer data platform (CDP) market so you can make smarter marketing decisions

4 min read David Schweer
Article
man thinking

Digital experience

Omnichannel

What is marketing automation?

Marketing automation enables marketers to streamline, automate, track, and optimize a range of repetitive marketing tasks — and deliver the personalized experiences that customers demand

9 min read
Insights blog
ULI website

AI/Machine Learning

Content

Knowledge sharing leads to better, greener cities

The Urban Land Institute launches Sitecore-powered digital experience platform, enabling changemakers to exchange knowledge and improve the urban environment

5 min read Adam Smolyar
Insights blog
Steps

Content

Omnichannel

Where customers go, content must follow

Three key steps to meet your customers’ ever-increasing expectations

7 min read Julia Gebhart
Article
woman standing near colorful wall

Personalization

The what, why, and how of decisioning

What is decisioning, why you need to embrace it, and how it works – get to know the technique that delivers impactful personalized experiences at scale.

5 min read
Insights blog
Ecolab website homepage

Digital transformation

Personalization

Ecolab.com transforms into a revenue growth engine

We spoke with Craig Burkart, Ecolab’s Sr. Manager of Interactive Marketing, about the personalization opportunities and benefits enabled by moving from Sitecore XM to Sitecore XP with Sitecore Experience Database

5 min read Jill Grozalsky Roberson
Article
cr

Content

Omnichannel

What is cross-channel campaign management (CCCM)

Learn about the capabilities and advantages of cross-channel campaign management (CCCM) systems and marketing automation for enterprise brands.

5 min read Jill Grozalsky Roberson
Insights blog
swimmer in the pool

Personalization

U.S. Masters Swimming takes gold with Summer Olympics campaign

We spoke with USMS CMO Kyle Deery about how Sitecore is helping membership rebound after Covid postponed the 2020 Olympics and closed pools across the country.

6 min read Jill Grozalsky Roberson
Webinar
Two people collaborating over coffee and laptop

Personalization

Your data is talking – are you listening?

Create emotional connections with your customers

Available on demand