Genuine Interactive

Why Genuine and Sitecore?
  1. Genuine has been a Certified Sitecore Solutions Partner since 2009.

  2. Genuine has two Sitecore MVPs, Rick Cabral (technology) and Jill Grozalsky (strategy). Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, and comprehensive marketing strategies. Cabral, a six-time MVP, leads and manages Genuine’s .NET team and is integral to implementing Sitecore’s best practices for clients. He is also the organizer for the Sitecore User Group, New England.

  3. Genuine’s entire .NET development team is Sitecore Certified, ready to deliver cutting edge designs, insightful human-centric UX, and award winning, highly performant websites.

  4. The Genuine Sitecore team has successfully helped ambitious clients such as LogMeIn, Sam Adams, Panera, Harvard Vanguard, Blue Cross/Blue Shield, Atrius Health, Amazing Charts, Shire, and Northeastern D’Amore-McKim School of Business, solve their toughest CMS challenges.
About Genuine

Since Genuine’s founding in 2005, the company has invented and launched digital experiences for the world’s most innovative brands. A member of the IPG group of companies, Genuine’s reach extends to serving brands around the world, including Johnson & Johnson, Boeringer Ingelheim, Akamai, Red Hat and Welch’s. Their mantra, “Invent Together,” keeps the agency true to its core values, and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Genuine’s offices are located in Boston, New York, Chicago and San Francisco.

Genuine services include:


  • Brand Planning
  • User Research
  • Campaign Planning
  • User Experience
  • Content Strategy


  • Media Planning
  • Display Advertising
  • Social Media
  • Analytics


  • Visual Design
  • Media Creative
  • Content Creation
  • Experiential
  • Physical


  • CMS Development and Performance Optimization
  • Mobile App Development
  • Web & App Development
  • Emerging Technology
  • eCRM
  • Architecture Planning
  • Translated and Localized solutions

See how Genuine and Sitecore can help you maximize control of your digital-first customer experience. Contact or visit them at

Genuine Interactive


United States