INFOBRIEF

Transform digital experience for insurance in ANZ

Discover how to move from transaction based to personalisation based customer interactions

Customers’ needs continue to change, and insurers are under increasing pressure to offer a seamless digital experience across the customer journey — from pre-purchase to policy closure. At the same time, operating in an omnichannel environment has many brands struggling with a content crisis, which is exacerbated by the sprawl of marketing technologies intended to address their fast-growing content requirements.

Read this infobrief to learn how you can build transparency and trust with your customers and gain insights on:

  • Key technology themes and trends in insurance
  • Mapping the digitised customer journey of the insurance buyer
  • Why hyper-personalised, experience-led engagement is critical

Fill in the form to download the infobrief “Transform digital experience for insurance in ANZ”.

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