Are marketplaces an integral part of your B2B commerce strategy?
Whilst marketplaces may appear to pose a competitive challenge to established B2B vending models, there’s no denying they set the benchmark for what digital commerce can achieve. They are convenient, agile, accessible, and tie together the different parts of the purchasing process into one seamless journey, from discovery through to delivery. More importantly, they offer what B2B buyers want. Perhaps it's no surprise, then, that a staggering 74% of B2B buyers expect to shop through Amazon Business in the future, as our research confirms.
In this guide, we uncover the opportunity marketplaces present to B2B vendors and how they can add significant value to your omni-channel strategy.
About the research from Wunderman Thompson Commerce
Based squarely on the opinions of professional buyers, Wunderman Thompson’s research presents an in-depth look at attitudes, opinions and habits on the client-side of purchasing supply chains – insights that are invaluable to suppliers seeking to gain maximum traction in their markets. It is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives.
The report is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives. In their report, Wunderman Thompson Commerce presents their findings, with questions covering habits and preferences at every stage of the B2B purchasing journey, and this survey data offers a ‘big picture’ view covering channel choices, technology, purchasing paid-points and desired solutions.
Want to know more? Chat with our experts and learn how you can leverage personalization to differentiate your brand’s B2B experience.