Scaling one-to-one personalization with machine learning
Webinar: Preparing for machine learning best practice
Date: June 26
Time: 14.00 CET
Length: 45 minutes
Adding personalization to your marketing program is a powerful way to get the right content in front of your visitors at the right time, nurturing them to conversion. Adding machine learning to the mix gives you even more power; how can marketers best prepare for the current and future promise of personalization?
Join this webinar and you will among other things learn:
Guidance and advice on how to best prepare for an effective personalization program, based on recent client case studies (hint: content strategy is key!)
Top ways machine learning will impact digital marketing
How machine learning is connected to the promise of real-time personalization, and how to start preparing your organisation for it already today
Sign up free of charge. Can´t make it for the live webinar? Don´t worry, a recorded version will be sent to you if you register.
Amanda Shiga is Vice President, Marketing Science at Valtech and longtime Sitecore MVP based in Toronto. Her practice focuses on measuring, optimizing and personalizing the digital experience for a portfolio of international clients, as well as applying data science techniques like machine learning to marketing scenarios.
Meet the host
This webinar is brought to you by Sitecore.
The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience - from initial visit to post-purchase engagement and nurturing.
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