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2021 Holiday Shopping Trends

New research uncovers what US and UK marketers are planning for this season

How are marketers gearing up for the holidays?

This year’s holiday shopping season comes on the heels of a difficult 2020 where the pandemic caused dramatic shifts from what we typically see, presenting unprecedented challenges for many businesses.

Consumers say they’re ready to start shopping earlier this year. But are marketers ready to reach them?

Sitecore’s research report outlines the results of our survey, conducted with Advanis, into the attitudes of 400 marketers in both the US and the UK. It provides fascinating insights into the way businesses are approaching the holiday season.

At a time when delivering compelling digital experiences that meet rising consumer expectations is essential, this is a report that’s not to be missed.


The insight you need

Our exclusive report details all the results from our survey, showing how marketers in the US and UK are approaching this year’s holiday season.

Get the US report

Get the UK report



The time is now

Sitecore CMO Paige O’Neill explores the background to the upcoming 2021 holiday season and why marketers need to focus on experiences online, offline, and across channels.
Read the blog


Planning the holiday experience

Get a visual breakdown of all the highlights from our survey, showing how marketers are preparing for an early shopping season and what to expect on Black Friday.
Get the infographic

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