Nestlé Purina PetCare Australia improves brand experience, enables digital shopping

Commerce platform enables strategic vision

Veteran Sitecore customer, Purina Australia, transformed its digital presence to deliver a better customer experience and personalized content for dog and cat owners, and launched its first web portal for professionals. Sitecore Experience Commerce™ (XC), with its integrated content and commerce solution, was the answer.

Purina’s master brand was often overlooked by users, who interacted with separate sub-brand websites running on disparate systems. Purina consolidated its digital properties onto an updated version of Sitecore featuring advanced analytic and personalization capabilities. With its optimized design and targeted content, Sitecore helped clarify the relationship among the Purina brands and enhanced cross-selling by reaching new markets—and generating new income streams—by creating its first Purina for Professionals™ online store in Australasia.