Healio.com gives medical professionals a “single lens” into specialty health care information

The Wyanoke Group became an early adopter of Internet-based media in 1996, when its medical publishing subsidiary first made content available online. However, in 2012 the company realized that its initial approach—of giving each of its nearly three dozen publications and conferences a separate website—was unsustainable. Working with Platinum Sitecore Partner Arke, The Wyanoke Group launched medical publishing megasite Healio.com in 2013 using Sitecore as the foundation of Healio’s massive digital publishing operation and its content personalization.

Arke used a five-step strategy to help The Wyanoke Group realize its business goals: migration of all content to Sitecore; integration with Microsoft® Dynamics® CRM; content personalization; commerce enablement; and streamlined app creation. Today, Healio.com receives more than three million page views per month, and enriches the professional lives of thousands of practitioners.