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Challenges_1

Challenges

  • Digitize an outdated loyalty process
  • Little insight into loyalty usage or statistics
  • Target individuals at a personalized level
  • Increase number of visits to restaurant
  • Create infrastructure that would scale to all locations and large events
  • Enhance mobile presence and expand in-store kiosks
  • Bolster company’s digital staff

Solution

Solution

Result

Results

  • Digital loyalty increased by 10x
  • Rewards program usage increased by 71%
  • Loyalty transactions at 4.6% in Q1, goal is 6% by year end
  • Q1 rewards members increased 15%
  • Digital orders doubled
  • Digital channels accounted for 1.4% of overall sales
  • Average order value surpassed 3% lift goal to 3.8%
  • Desktop web conversion rates rose 10+%
  • Mobile web conversion rates rose 40+%

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