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Houthoff rebrands company and website for competitive advantage

In 10 weeks, Conclusion Digital launches new website for Houthoff, a leading Dutch law firm

Industry

Service

Region

Western Europe

See the project

Sitecore Experience Awards 2018

Houthoff rebrands company and redesigns website

Among the top legal firms in the Netherlands, Houthoff sought to rebrand itself, which required redesigning its corporate website. The legal firm partnered with Conclusion Digital and challenged the Amsterdam-based agency to design and launch its new website in 10 short weeks, running parallel with the rebrand.

With the website and a new slogan “Going Beyond,” Houthoff aimed to differentiate itself from competitors, impress new and prospective clients, and attract talent.

Conclusion Digital built Houthoff.com on the Sitecore Experience Platform (XP) and used Sitecore Experience Accelerator (SXA), a set of reusable templated UX layouts and components, to quickly design and assemble hundreds of webpages.

Houthoff.com relies heavily on visual content (mainly editorial photography and partner portraits) and puts great emphasis on usability. The recruitment section promotes the firm’s social involvement and features employee videos, contact information for recruiters, and the ability to apply online. The search functionality is also much improved, making it easier to find lawyers with specific expertise as well as personalized and subject-specific content.

Since launching the new site in October 2017, Houthoff has seen an 80% boost in new visitors and received the 2018 Dutch Interactive Award in the Corporate category.

Challenge

  • Build a corporate website, in parallel with a corporate rebranding, in under 10 weeks
  • Position Houthoff and reaffirm its top ranking to different markets
  • Offer personalized content with the right message to the right audience
  • Promote lawyer and paralegal expertise and experience
  • Attract and impress new talent by surfacing company culture and providing direct access to recruiters and online applications.

Solution

  • Quickly build web pages using SXA templates and prebuilt modules
  • develop high-performance search engine that facilitates finding information fast and efficiently
  • create personal pages for every partner and employee with contact info, cases, ranking and awards and publications
  • Create distinctive UX and bridge to applicant tracking system for recruitment area

Result

  • New visitors 80%, returning visitors: 20% (matching the goal of reaching different markets and attracting new talent)
  • Average time on site: 2:12
  • Average pages/session: 3:82
  • % Goal Completions: Search people 12.24%
  • % Goal completion: Carriere 5.19%
  • Site scored the 2018 Dutch Interactive Award in the Corporate category.

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Accelerator (SXA)

Gold Solution Partner

An award-winning agency headquartered in Amsterdam, Conclusion Digital is a Sitecore Gold Solution Partner that focuses on creative, marketing, and business strategy, as well as web, mobile, and app development.