A radically different approach to DX
Learn about Sitecore's DX strategy for sitecore.com, and how we deliver on our promise to connect the experience with our platforms, people and processes.
At Sitecore, we are keenly aware of the imperative for a great digital experience across the buyer’s journey. On sitecore.com, we are striving to deliver a real-time demonstration of creating a connected, empathetic customer experience, and we want to be transparent with you about how we do that.
Laying the groundwork for a DX transformation
In 2021, we realised that a digital experience transformation was due on Sitecore.com. Join Alison Sainsbury, Senior Director of Digital Experience, as she explains how the groundwork was laid and how we planned to deliver a full-funnel marketing strategy through our own platforms.