Visit our workshops
Educate yourself, refresh your knowledge and get together with other digital experts in a relaxing atmosphere. All our workshops take place this year just across the street of the dmexco entrance: We invite you to the Radisson Blu Hotel, Conference Room “Auditorium I”.
Choose your session and register today!
September 12th, 2018
8:00 am | Personalisieren Sie jetzt! Keynote | David Hefendehl, Head of Digital Marketing, netzkern AG
Start relaxed and well informed on the first day of the trade fair: On September 12, from 8:00 am to 9:30 am, Sitecore and Netzkern welcome you to the Business Breakfast at the Radisson Blu Hotel, directly opposite Koelnmesse. After a delicious breakfast, David Hefendehl, Head of Digital Marketing at netzkern, laid the foundation for an informative start to the trade fair day in his keynote speech.
(speech will be held in German)
12:00 pm | Business Lunch Bootcamp: How to survive your e-commerce implementation | Macaw, Aviva
Learn how you can tackle the most common pitfalls when implementing a new e-commerce platform, resulting in a shorter time to market, cost reduction, and mitigation of risk. Benefit from the experience of Macaw and Aviva and other companies who share the same challenges with you.
September 13th 2018
8:00 am | Disruption? Gibt es zum Frühstück | Ecx.io Business Breakfast
More than half of the Fortune 500 companies listed in 2000 have disappeared from the ground. According to the digitization index, only 42% of German companies have anchored digitization in their business strategy. Start the second day of dmexco with IBM Interactive Experience and Sitecore and have breakfast at the Buffet of Inspiration.
Lectures will be given by Dietmar Dahmen (CIO at ecx.io), Oliver Brimmers (Trade Expert IFH Cologne) and Dietmar Hagen Horn (Director Commerce at Sitecore).
(speeches will be held in German)
12:00 pm | Design an ecommerce experience that resonates with your Millennial customers | Steffie Veen-Vroomen, Senior Digital Strategy Consultant and Stefan Harzevoort, Strategist, both Valtech
Are you interested in understanding the behavior of millennials, how to leverage the opportunities this influential customer segment offers and how to address their expectations regarding ecommerce? In this workshop we will provide you with the key insights from our Millennial Footprint Report, discuss the opportunities for your brand and work with you on designing a true millennial ecommerce experience. The goal of this workshop? A first draft of an ecommerce concept that can address the unmet needs of your millennial customers!
Please note: All workshop sessions take place at RadissonBlu Hotel, Messe Kreisel 3, 50679 Köln