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A bold vision of digital transformation

Insights: Sitecore Blog

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Insights blog

Customer Data Platform

Sitecore Experience Manager

Evaluating legacy to composable: United Airlines’ journey

At Sitecore Symposium 2022, United Airlines and Americaneagle.com presented how the airline moved from an all-in-one DXP to a composable approach.

4 min read
Insights blog
man in glasses

Customer Data Platform

Sitecore Experience Commerce

Real-time personalization 101: What, why, and how

5 min
Insights blog
hand holding cubes

Content

Digital transformation

Why customer success matters — from a customer’s perspective

As Marvin embarks on their digital transformation journey – partnering with many vendors – they share their insights about what customer success looks like for them.

4 min read
Insights blog
woman with cell phone

Customer Data Platform

Commerce

Manufacturing: Why e-commerce and D2C are key to sustainable growth

Changing customer behavior is forcing manufacturing companies to rethink their approach

3 min read
Insights blog
2022 Gartner Magic Quadrant for Personalization Engines

Personalization

Sitecore Personalize

What it means to be a Visionary in 2022 Gartner® Magic Quadrant™ for Personalization Engines this year

Understand why personalization requires a composable approach now more than ever

3 min
Insights blog

Personalization

Customer Data Platform

5 ways a CDP powers personalized experiences

By making sense of your data, a CDP opens a world of personalization possibilities

5 min read
Insights blog
shoes

Customer Data Platform

AI/Machine Learning

How AI, machine learning, and predictive analytics drive conversion

When applied in the right way, AI, machine learning, and predictive analytics help brands achieve truly transformative results.

4 min read
Insights blog

Customer Data Platform

Omnichannel

Why a CDP is key to omnichannel marketing success

The path to omnichannel success is paved with relevant interactions and personalized experiences – a customer data platform can help.

5 min read
Insights blog
Ecolab website homepage

Customer Data Platform

Sitecore Connectors

Playing well with others is more important than ever

2 min read
Insights blog

Customer Data Platform

Commerce

How the CDP reduces shopping cart abandonment

Recover abandoned sales and avoid customer churn with CDP-powered personalization

4 min read
Insights blog
Yellow rubber ducks

Customer Data Platform

Data

The customer data platform and customer data compliance

Learn why having a CDP gives you a solid foundation for your data privacy compliance strategy

4 min read
Insights blog
Organizing your cdp program

Customer Data Platform

Personalization

How to organize your CDP program

The second blog in our two-part series, this blog focuses on organizational recommendations

5 min read