A bold vision of digital transformation
Insights: Sitecore Blog

Customer Insights
Sitecore XM Cloud
BDR Thermea delivers content faster with Sitecore XM Cloud
We spoke with Matt Allmark, Digital Strategy Lead, BDR Thermea about the company’s move to XM Cloud.

Customer Insights
Commerce
How Sitecore helps Thule gear up for direct-to-consumer sales
Mats Gylldorff, Global Director of Marketing Communications and Zachary Dugas, Global Product Owner of Content Management Systems and SaaS at Thule Group share how Sitecore is enabling the company’s digital B2C sales and marketing evolution.

Customer Insights
Sitecore Experience Platform
A crawl-walk-run approach to personalization
For Paul Tucker, Digital Director at PODS, personalization is customer engagement nirvana. He sees many brands postpone it though, in favor of easier quick wins. Paul explains how PODS’ crawl-walk-run approach proved a strategy for success.

Customer Insights
How your feedback has pushed us forward
Discover how Sitecore is closing the loop on the valuable feedback our customers have shared with us

Content
Digital transformation
Cirque du Soleil creates stunning digital experiences inspired by its live events
We spoke with Pierre-Luc Camirand, Director of Digital Customer Experience at Cirque du Soleil Entertainment Group, about the organization’s digital transformation.

Content
Digital transformation
Why customer success matters — from a customer’s perspective
As Marvin embarks on their digital transformation journey – partnering with many vendors – they share their insights about what customer success looks like for them.

Customer Insights
Content
Spearheading digitalization in the construction industry
Michael Tschirky, Brand Manager, Global Brand & Marketing Communications at Hilti Group, reveals how Hilti Group is helping its customers in construction digitalize their operations, and why it’s using Sitecore Content Hub to manage its own digital assets.

Customer Insights
Sitecore Connectors
Sitecore and Salesforce: An over 30% increase in appointment conversions
Learn how a top healthcare provider leveraged the Sitecore-Salesforce integration to increase patient engagement with relevant content and video appointments

Customer Insights
Digital transformation
5 ways to future-proof your DX strategy
IT leader at Essex Property Trust shares how the dramatic market changes wrought by Covid reinforced the need for a flexible Digital Experience Platform (DXP) to meet ever-changing customer demands.

Customer Insights
Omnichannel
Faster, smarter business transformation with Content Hub
GP Strategies’ unique deployment of Sitecore Content Hub for fast, collaborative development of compelling digital learning programs is helping global organizations deliver excellence by transforming workforce enablement

Customer Insights
Sitecore Digital Asset Management
Global retailer smashes performance goals with latest release of Content Hub
In this interview with the Director of IT, we learn how a leading global Consumer Goods retailer transformed digital marketing and improved performance by 70% with the latest release of Sitecore Content Hub

Customer Insights
Digital transformation
Ecolab.com transforms into a revenue growth engine
We spoke with Craig Burkart, Ecolab’s Sr. Manager of Interactive Marketing, about the personalization opportunities and benefits enabled by moving from Sitecore XM to Sitecore XP with Sitecore Experience Database