A bold vision of digital transformation
Insights: Sitecore Blog

Customer Data Platform
Sitecore Personalize
Sitecore and Americaneagle.com chart United Airlines’ path to personalization
See how the airline created a smooth transition to composable using Sitecore CDP and Personalize while creating a “gate of the future”

Decisioning
Personalization
Sitecore named Leader in 2023 Gartner MQ for Personalization Engines report
Discover why Sitecore’s speed of innovation in personalization technology provides an edge

Customer Insights
Sitecore XM Cloud
BDR Thermea delivers content faster with Sitecore XM Cloud
We spoke with Matt Allmark, Digital Strategy Lead, BDR Thermea about the company’s move to XM Cloud.
Personalization
Analytics
Enhance developer and business collaboration | Personalize updates

Customer Insights
Commerce
How Sitecore helps Thule gear up for direct-to-consumer sales
Mats Gylldorff, Global Director of Marketing Communications and Zachary Dugas, Global Product Owner of Content Management Systems and SaaS at Thule Group share how Sitecore is enabling the company’s digital B2C sales and marketing evolution.

Sitecore Search
Personalization
Getting CX right with Sitecore Search
Onsite search is becoming a crucial aspect in providing visitors with a superior experience so they can find relevant content quickly and easily

Customer Data Platform
Data
Sitecore a Finalist of the Microsoft Partner of the Year Awards 2023
Accolade recognizes our AI-powered Content Hub solution, which is transforming digital asset management and content operations for a global food and beverage giant

Personalization
Decisioning
How to go from Google Optimize to Sitecore Personalize
An interactive session led by Velir and Sitecore looked at the benefits of testing and optimization and why Sitecore Personalize will be a valuable tool when Google Optimize sunsets.

Customer Insights
Sitecore Experience Platform
A crawl-walk-run approach to personalization
For Paul Tucker, Digital Director at PODS, personalization is customer engagement nirvana. He sees many brands postpone it though, in favor of easier quick wins. Paul explains how PODS’ crawl-walk-run approach proved a strategy for success.

Personalization
Content
Unlock more personalization with Audience Discovery’s new features
Stepping up the personalization game, new Audience Discovery features in Sitecore Send allow you to automate customer experiences in every inbox.

Personalization
Personalized search with a composable DXP and Sitecore Search
Transform your site search experience with the power of AI and deliver hyper-relevant results in milliseconds

Content
Personalization
5 biggest 2023 email marketing trends
A new year brings new challenges for marketers around the world. To help you prepare and optimize your strategy, discover the email marketing trends that will make a difference to your business in 2023.