Define the problem
A business case is essentially a sales pitch. Think of who will be receiving your business case and what you can say to them to get them on board. You need to convince them that investing in a new CMS is worth your company’s while, and that the one you select will be the best option for your organization.
First, identify the problems that a new CMS would solve. Here’s a list of potential challenges:
- Lacking a 360-degree view of customers: Your current CMS doesn’t integrate well with other technology, like your CRM, experience platform, or commerce solution.
- Inefficient website management: Your current CMS can’t manage more than one website and doesn’t support multiple languages.
- Productivity: Your current CMS is not easy for non-technical team members to use.
- Missed opportunities: Your current CMS is not flexible enough for your developers to quickly react to market developments.
Talk to stakeholders across your organization about what they need in a CMS. Their input can give you valuable ideas that will help you make your case, and also secure the buy-in you’ll need to get your proposal approved.
Also, learn the difference between a CMS and a digital experience platform (DXP) to make sure the solution you’re advocating for has the right set of tools.
The three pillars of ROI for a new CMS
The next step is to explain how incorporating a new CMS will solve problems and benefit your company. In your opportunity statement, you’ll want to talk about the return on investment in terms of the following three key advantages.
Bigger business impact
Increased operational efficiency
Increased technology savings