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Article

Analytics

What are Sitecore Campaigns and how do you use them?

Learn how Sitecore Campaigns are unique and why they are a key element for optimization practices

5 min read
Article
How to test and optimize for what matters

Digital transformation

Analytics

Website testing using Sitecore’s Engagement Value Scale

Testing helps you identify what’s working and what’s not. Sitecore helps you ensure that your optimization efforts are actually bringing you closer to your business goals.

4 min read
Article
Man sitting in chair in white room

Digital transformation

Analytics

What is Engagement Value and how to use it

Learn how to use Engagement Value to optimize your digital performance and achieve your strategic objectives.

7 min read
Article

Analytics

Sitecore Experience Analytics: A beginner’s guide

Sitecore Experience Analytics empowers you to make smarter decisions about where to spend your marketing budget. Here’s how to start marketing more effectively by focusing on Engagement Value.

11 min read
Guides
Manufacturers: 3 ways to revamp digital sales

AI/Machine Learning

Analytics

The customer privacy paradox

Mature your data program to ensure privacy and personalization

Insights blog

Personalization

AI/Machine Learning

How to organize your CDP program

The second blog in our two-part series, this blog focuses on organizational recommendations

5 min read Elan Bair
Insights blog

AI/Machine Learning

Analytics

Understanding the CDP program lifecycle

The first of a two-blog series on “Organizing your CDP” program, this blog discusses the end-to-end CDP program lifecycle.

5 min read Elan Bair
Article
video call

Personalization

AI/Machine Learning

The data revolution in marketing

Integrating predictive analytics, AI, and machine learning unleashes significant — and in some ways astonishing — possibilities for organizations across industries.

13 min
Webinar
Person on a mound holding a bullseye

AI/Machine Learning

Analytics

Build your data foundation

Leverage customer data for stronger personalization

Webinar
City sky scraper

AI/Machine Learning

Analytics

Introduction to CDPs and the power of activated data

Power your marketing with first party data