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Right content, right time

Personalization with Sitecore

Drive engagement, improve satisfaction, and drive KPIs by delivering hyper-relevant and personalized content in real-time.

Deliver targeted, relevant content to site visitors

  • Personalize content based on both explicit and implicit information
  • Adjust personalization based on customer behavior in real time
  • Base personalization on current and past interactions
  • Integrate with third-party data systems for deeper, connected personalization
  • Use the personalization dashboard to measure impact and effectiveness
Deliver targeted, relevant content to site visitors

Make personalization a reality with Sitecore Experience Platform


Start small. Then scale across your brand’s channels at your own pace and deploy personalization where it will drive impact.


No need for months of development — personalization comes out of the box with Sitecore® Experience Platform™.


From holistic reporting to actionable recommendations, intelligent insights enable constant improvement.

Free online course

Get started with personalization

Take our complimentary course, CS101: Mastering Personalization and get up and running quickly with Sitecore's marketing and personalization tools.

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CS101: Mastering Personalization


Quick-win personalization

Data-driven personalization is the key to success in the digital era. But does personalization feel like it’s beyond your reach? Think again. The key is to simply get started. Learn how to get started with personalization with these 10 quick-win tactics.

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10 quick-win personalization tactics with Sitecore

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Success Stories

L’Oréal creates personalized shopping experiences based on customer interactions

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