Sitecore Content Hub DAM
Digital Asset Management
Streamline content management, organization, and the distribution of media assets across the digital experience
Explore the benefits of DAM
A single source of truth for content creation and management
What is Digital Asset Management?
Learn how a digital asset management (DAM) solution can help you wrangle your organization’s disparate assets into one centralized location in this beginner’s guide.
Benefits of DAM
Digital Asset Management Solutions
Find out how to streamline marketing operations workflows while maintaining brand consistency across your digital customer experience.
Integrations and solutions
Digital asset management integration
A world of possibility awaits marketers that integrate DAM with other cloud tools and platforms in their ecosystem.
Content Hub DAM
Centralize, distribute, and organize all digital assets and deliver them to any customer touchpoint with an automated digital asset management solution.
Frequently asked questions
Why is digital asset management important?
Digital asset management provides a single source of truth for brands to create, share, edit, manage, and maintain digital assets, and makes it quick and easy for stakeholders, both internal and external, to access and edit assets. A digital asset management system enables team members to find what they need when they need it, which saves time and resources and reduces risk across an organization.
A DAM solution not only provides team members with a valuable insight into which media files are being used and under which circumstances, but it also keeps digital assets and rich media securely stored. Teams can keep careful track of permissions, file formats, digital rights and rights management, and version control.
How does digital asset management work?
Digital asset management works by creating systems and workflows that allow teams to create and manage the digital assets that power marketing, sales, and personalization efforts. DAM software often includes integrations, apps, and automation options that improve functionality and scalability.
Who uses digital asset management software?
Development, marketing, creative, and sales teams from B2B and B2C industries including manufacturing, retail, higher education, ecommerce, healthcare, travel, automotive, and financial services.
How do you optimize digital assets?
It's a delicate balance between effectiveness and consistency. The first step is research. Dive into the data, find the best use case for each asset, and make sure the content being created is something that customers are looking for. Identify the customer segments that are searching for these assets, then determine the existing digital assets that can be improved based on this information. Improve copy and metadata, then measure and continue to optimize across the digital experience based on the results.