Storefronts and Marketplaces
Rapid experimentation, easy customization, and faster time-to-market
Seamless and flexible experiences at scale
Future-proof with headless ecommerce
What is headless ecommerce
What is headless ecommerce: A complete guide for 2023
With the rapid evolution of the ecommerce landscape, the adoption of headless commerce is gaining traction among brands.
Benefits of headless ecommerce
Benefits of headless ecommerce platforms
Why a headless approach is key to future-proofing your ecommerce experience.
Headless ecommerce solutions
The ecommerce platform buyer's guide (2023)
Choosing an ecommerce platform that weighs in the priorities of all key business matters is now more important than ever. How should your business go about selecting the right provider?
Frequently asked questions
What does headless ecommerce mean?
Headless ecommerce is an approach to web-based retail that allows creators and teams greater flexibility, ecommerce functionality, and speed across multiple use cases, including the building of ecommerce stores.
Headless ecommerce separates the front-end presentation layer (the "head") from the back-end commerce functionality (the "body"). Instead of using a traditional monolithic architecture, headless commerce architecture (and headless architecture in general), relies on APIs (Application Programming Interfaces) to connect the front-end and back-end systems. Each component can be independently scaled to handle the specific needs of the application, and this scalability ensures that ecommerce systems can handle increased traffic, spikes in demand, and evolving business requirements. By separating the presentation layer from the commerce logic, brands and retailers can optimize the performance of their ecommerce website and ecosystem to deliver a seamless shopping experience even during peak periods.
What is a headless ecommerce platform?
A headless ecommerce platform is an ecommerce solution that separates the front end and back end. Instead of using a traditional monolithic architecture, a headless approach relies on APIs (Application Programming Interfaces) to connect the front-end and back-end systems. In this approach, the commerce engine serves as the back end, managing product information, inventory, pricing, and order processing, while the front-end is developed as a separate application that consumes data and services from the back end through APIs (Application Programming Interfaces). A headless ecommerce platform can be integrated with a headless CMS (content management system) for additional benefits.
Why headless ecommerce?
Headless ecommerce can save time and resources across a company. It gives businesses the freedom to use any technology stack for their customer-facing interface. The benefits of headless commerce include rapid experimentation, easy customization, and faster time-to-market for new features, templates, and designs. Headless ecommerce improves front-end developer productivity, back-end workflows, and often results in faster time to market; it also helps create richer user experiences, a more engaging customer experience, and allows providers to expand to new channels and markets with greater speed.
A headless ecommerce platform enhances developer productivity and allows for efficient collaboration within development teams, and gives businesses the freedom to take a composable approach to their tech stack, integrations, and their customer-facing interface.
What are the challenges with headless ecommerce?
Headless ecommerce requires a firm strategy and a clear vision for the brand, and moving from a monolithic platform to a headless platform requires resources. An experienced implementation partner can help smooth the way.