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Creating connections; building relationships

Sitecore helps marketers combine content, data and personalization to deliver experiences that connect and guide consumers through their journey.

Own the customer experience

In order to attract and retain customers brands need to deliver hyper-personalized experiences and information to customers. Marketing teams are tasked with creating these experiences.

Sitecore helps marketing teams by providing solutions that allow brands to own the experience and innovate quickly to match everchanging customer expectations and needs. Whether using our full suite solution XP, or leveraging a composable product such as CDP, Sitecore helps marketers

  • Create a complete customer profile of online and offline behavior
  • Centralize content operations to deliver consistent, omnichannel content
  • Power personalized experiences across channels that drive engagement
  • Facilitate decisioning that leads to the ‘next best action’
  • Nurture customers throughout their journey

Learn more


How to market in a cookieless world

For years, marketers have relied on data, but with the GDPR and CCPA privacy regulations, it feels like the rug has been ripped out from under us. Here's what the loss of third-party cookies means and how marketers can prepare for it.

Read the article


Virtual Marketer Exchange

Discover the fundamentals of digital experience and develop intelligent personalization strategies that lead your customers along guided journeys which strengthen their relationships with your brand. 

Watch the webinar


Sitecore’s digital transformation showcases power of personalization
Read the case study


Direct-to-consumer beauty company Oriflame extends mobile reach with headless implementation
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The reality of transformation

Award-winning Gold Partner, Great State, share their tried and tested frameworks for the transformation of people, processes and cultures, all critical to ensuring that your business remains relevant with the rise of new technologies.

Watch the webinar

A powerful platform to personalize experiences

Discover our end-to-end content and commerce solutions.