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Sitecore for healthcare

The patient-centric approach

Redefine your patient experiences with personalized content and intelligent insights

Health care systems are witnessing a major shift in power — with patient well-being, care quality, and health outcomes being front and center. By bringing together patient health data and insights, and keeping security, privacy, and patient care top of mind, they can drive the creation and delivery of relevant content that builds trust and loyalty.

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Increase user traffic and boost conversion rates

Using Sitecore Content Hub DAM and Sitecore XM Cloud for rich content authoring and digital branding, Cytiva has rapidly launched 32 additional sites around the world. With web, marketing, and content teams able to work more closely together across geographies, Cytiva is maximizing efficiency and has achieved a 900% improvement in the ecommerce experience.

Woman in a Cytiva branded lab coat performing a test

The Sitecore-powered Vertis Health Marketplace has administered higher transaction volumes and millions of dollars in senior subsidies. The first version of the project went live in just six weeks, providing users with a fast and easy-to-use way to buy products, access services, and process grants.

Home health aide hugging a woman in a wheelchair

Healthspan used Sitecore to create a next-level personalization solution that boosts sales and customer engagement and makes it easier to discover and learn about products. The company has seen a revenue increase of 11.6% from personalization and a 45% improvement in website load speed.

Screenshots of the Healthspan website on desktop and mobile

Using Sitecore Content Hub DAM and Sitecore XM Cloud for rich content authoring and digital branding, Cytiva has rapidly launched 32 additional sites around the world. With web, marketing, and content teams able to work more closely together across geographies, Cytiva is maximizing efficiency and has achieved a 900% improvement in the ecommerce experience.

Woman in a Cytiva branded lab coat performing a test

The Sitecore-powered Vertis Health Marketplace has administered higher transaction volumes and millions of dollars in senior subsidies. The first version of the project went live in just six weeks, providing users with a fast and easy-to-use way to buy products, access services, and process grants.

Home health aide hugging a woman in a wheelchair

Healthspan used Sitecore to create a next-level personalization solution that boosts sales and customer engagement and makes it easier to discover and learn about products. The company has seen a revenue increase of 11.6% from personalization and a 45% improvement in website load speed.

Screenshots of the Healthspan website on desktop and mobile

Innovative healthcare companies trust Sitecore

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Composable vs. platform

Explore the key differences and benefits of Sitecore’s CMS products.

Frequently asked questions

  • What are the best digital marketing strategies for healthcare providers?

    To build trust with patients, from teens to older adults, there are a number of strategies that can be used in combination with other initiatives. Health plans, health insurance, and health coverage can be difficult to navigate and understand, so building a system that makes publicly available health information easy to access is essential. A simple mobile experience that meets patients where they are on the channel they prefer can be combined with SEO (search engine optimization) tactics and artificial intelligence to build trust and extend relationships with patients.

  • How can SEO be used effectively in healthcare marketing?

    SEO inherently reaches those customers who are intentionally and actively looking for a specific item. Search engine optimization (SEO) should be part of any robust content marketing strategy, as it helps establish to audiences that the healthcare practice in question is an authority on the subjects including but not limited to healthcare cost and healthcare access.

  • What are the challenges of digital marketing in the healthcare industry?

    Key challenges include balancing marketing goals with regulations, including HIPAA compliance, plus making sure that teams are both aware of those regulations and attend training sessions and/or training programs to ensure compliance. Ensuring that content is accurate and up-to-date and that all medical records and other sensitive documents are subject to rigorous security protocols is also essential. Reputation management will play into these topics and concerns.

  • How important is online reputation management for healthcare providers?

    Online reputation management (ORM) is essential for healthcare workers, from primary care providers to outpatient services and medical care centers. All those engaging in ORM should be aware of the ethical standards with this type of marketing practice, especially when it comes to patient feedback and any reviews provided.

STRONG DATA FOUNDATION

Connect and activate your data for engaging content and brilliant experiences

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Discover how we can transform your CX strategies and outcomes:

  • See how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why the right CDP solution will prepare you for the future of CX — composable

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