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Limitless commerce

Future-proof your ecommerce strategy by enabling the delivery of engaging, personalized, and composable ecommerce experiences everywhere your customers are.

Composable commerce enables you to power commerce everywhere

Today's consumers and B2B buyers expect businesses and retailers to meet them wherever they want to shop, meaning every touchpoint now needs to be transactable. And because you can't always predict where your customers will evolve in the future, you need the ability to adapt quickly and adopt new go-to-market strategies as they emerge. For leading, innovative brands, a composable commerce approach future-proofs your ecommerce strategy, enabling you to manage ecommerce across any channel from one platform.

Woman in athleisure wear holding a rolled up yoga mat and looking at her phone with a smile

Embrace change and deliver channel-less ecommerce experiences

Implement faster

Make changes quickly and often, delivering value faster than ever before and speeding up your time-to-market. According to Gartner, organizations that adopt a composable approach will outpace the competition by 80% in speed of new feature implementation.

Woman leaning over a computer with her hand on a mouse

Scale infinitely

Composable commerce’s lean, agile architecture allows businesses to quickly and easily scale the types of experiences that resonate with customers. Go beyond omnichannel strategies towards unified channel-less ecommerce, meeting customers wherever they are. The majority of brands agree that the primary motivator for extending your brand to additional channels and touchpoints is to be where consumers are searching for your products.

Woman in yellow dress shopping on a smart phone

Unlimited flexibility

Composable commerce allows you to use existing solutions in the martech stack or choose those new components that best fit your unique business requirements, providing the speed and flexibility that buyers expect. Get in the driver's seat and own your commerce roadmap with control over how your supply chain operates and your ecommerce experience is delivered.

Two people on computers

Implement faster

Make changes quickly and often, delivering value faster than ever before and speeding up your time-to-market. According to Gartner, organizations that adopt a composable approach will outpace the competition by 80% in speed of new feature implementation.

Woman leaning over a computer with her hand on a mouse

Scale infinitely

Composable commerce’s lean, agile architecture allows businesses to quickly and easily scale the types of experiences that resonate with customers. Go beyond omnichannel strategies towards unified channel-less ecommerce, meeting customers wherever they are. The majority of brands agree that the primary motivator for extending your brand to additional channels and touchpoints is to be where consumers are searching for your products.

Woman in yellow dress shopping on a smart phone

Unlimited flexibility

Composable commerce allows you to use existing solutions in the martech stack or choose those new components that best fit your unique business requirements, providing the speed and flexibility that buyers expect. Get in the driver's seat and own your commerce roadmap with control over how your supply chain operates and your ecommerce experience is delivered.

Two people on computers

Future-proof your strategy

6

Touchpoints are used on average by a customer when making a purchase.

67%

Shoppers expect to be able to purchase online and then pick up in store.

494%

Potential increase in order rates when commerce is expanded to three or more channels.

Freedom. Flexibility. Agility. Scalability

Sitecore OrderCloud is built on modern, API-first, headless architecture, powering commerce experiences anywhere.

Frequently asked questions

  • How is composable commerce defined?

    Composable commerce is a development approach that selects best-of-breed commerce components and combines or 'composes' them into a custom application built for specific business needs and engaging user experiences

    A composable approach allows companies to use various vendors who offer robust, comprehensive functionality for the one thing they do, rather than relying on one vendor to produce standard functionality as a one-size-fits-all offering.

    Learn more about composable commerce and MACH architecture (Microservices, API-first, Cloud-native, Headless) in this piece.

  • How does composable commerce differ from traditional ecommerce solutions?

    Traditional monolithic commerce platforms feature more tightly coupled features and services as an all-in-one bundle, discouraging integrations with existing systems and other best-of-breed packaged business capabilities (PBCs) and microservices.

    Moving to composable commerce eliminates your risk of buying basic out-of-the-box capabilities and gaining more control over the functionality and performance of your application. Composable commerce is:

    • Modular: Each PBC can be deployed independently, both eliminating risks associated with tight coupling of services and offering flexibility to swap modules out over time. Open: Built on open standards, integration patterns and extensibility models, composable commerce platforms encourages easy integrations and customization.
    • Flexible: Composable commerce solutions deliver the flexibility and adaptability needed to extend to new customer types, channels, and markets, and to build customer journeys that resonate with new and existing audiences.
    • Business-focused: All necessary tools and capabilities for both business buyers and development teams are available, offering full control over the iteration and innovation process at a lower cost and risk to the entire digital commerce ecosystem.
  • What are the benefits of composable commerce?

    Composable commerce has the potential to transform your business's processes and overall performance. A few of the key benefits of composable commerce are:

    • Agility: Gain a flexible environment that allows you to pivot, switch gears, and deliver better customer experiences without heavy reliance on IT.
    • Plug-and-play convenience: Modular architecture enables new features to be launched quickly and easily with minimal fuss and disruption.
    • Scalability: Lean, agile architecture allows businesses to quickly and easily scale the types of experiences that resonate with customers.
    • Faster time to market: Light architecture featuring decoupling of the frontend from the backend experience enables rapid innovation.
  • Why is flexibility important in composable commerce?

    The flexibility of composable commerce architecture, and modular architecture in general, allows businesses to use and develop only the features and functionality necessary to run their business. These applications are often leaner, faster, and more flexible. To work even faster and deliver an experience that’s far superior, this commerce development approach lets you seamlessly combine different best-of-breed components, from content management to payment processing, throughout your technology stack and ecommerce platform.

  • How do microservices play a role in composable commerce?

    Microservices are a way in which an application is or can be broken down into small functions or features. Microservices are distributed and loosely coupled so that changes to one service won’t break the entire app. This allows frontend and backend development teams to rapidly implement new components or capabilities to an application within the tech stack to meet business requirements as the business's needs change. 

  • What challenges can be addressed using composable commerce?

    Composable commerce is built around a modular approach, which means each autonomous component of the commerce solution is pluggable and can be replaced at any time without affecting the other parts of the system. This provides greater scalability and flexibility for businesses, while the agile architecture allows businesses to quickly and easily scale their commerce system to create the types of customer experiences that resonate.

  • How does composable commerce support omnichannel experiences?

    Composable commerce allows companies to build an ecommerce business and digital experiences that are both business-centric and customer-first. It provides consistency across channels, the building blocks to create exceptional and relevant experiences from social media to in-store to B2B dealer portals, and the opportunity to boost customer loyalty as well as revenue.