What buyers need to know when looking to modernize their customer experience.
Beschikbaar on demand
In this insightful webinar, Marci Maddox, Research Vice President Digital Experience Strategies, IDC joins Chris Purcell, Senior Product Marketer XM Cloud, Sitecore to bust 5 common myths about hybrid headless CMS systems. During the session, Marci Maddox will also provide an overview of the IDC MarketScape Hybrid Headless CMS Systems 2023 and will be available to answer your questions during a live Q&A.
Get clarity on the following hybrid headless topics:
Custom front ends and the headless system
Does multichannel mean an API-first approach?
The role of composability in the digital experience
The impact of hybrid headless on marketers and their ownership of the web presence
Can hybrid headless be MACH or JAMStack supported?
Research Vice President, Digital Experience Strategies, IDC
Marci Maddox is Research Vice President for IDC's Digital Experience Management Software program, responsible for research related to content and media assets that drive relevant, personalized, and engaging digital experiences research. Marci analyzes the impact that new technology entrants like AI and mobile have on the way organizations create and deliver persuasive content to improve customer lifetime value and user interaction.