Are you struggling to deliver personalised content at scale? You are not alone. A report by Accenture reveals that up to 30% of total enterprise sales and marketing costs can be attributed to content creation, with an estimated 60% of this cost resulting from duplication of effort across teams and departments. Most organisations store content across a variety of systems and manually authored in multiple delivery systems, resulting in tedious manual tasks and operational inefficiencies.
Join our expert speaker, Andrew Lomas, a pioneer of digital asset management and content workflows in Australia, to learn how to create a scalable content engine that's consistent and relevant, while saving you money. Discover why headless delivery of dynamic, personalised content is the future, and how Sitecore Content Hub can be your Omnichannel Content Platform.
This session will help you understand how to create a consistent, relevant, and scalable content engine that reduces operational costs and optimises digital delivery. You'll leave learning:
Why current content management is wasteful.
What the benefits of headless delivery of dynamic/personalised content are
How Sitecore Content Hub functions as a Omnichannel Content Platform
How to modularise your content and the operational savings that accompany
Real-life examples and case study
About Creative Folks
For more than two decades, Creative Folks have proudly led the charge redefining the way content is managed and used by helping organisations adapt, innovate and thrive through workflow tools, digital asset management and data integration.
This industry-leading experience has helped enterprise organisations in the AU/NZ region solve their content challenges and optimise their systems to enhance productivity and scale content distribution. Creative Folks remain the go-to partner for the AU/NZ organisations seeking to streamline their content and digital operations to facilitate unified scalable and personalised outcomes for customers and staff experiences.
Andrew is the Founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and markers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.
Andrew has spent his career helping marketers and content creators solve problems using technology. He has worked with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering. As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.