Avanade Branded Commerce
Accelerate growth and create personalized experiences to future-proof your commerce strategy
Composable Commerce – a foundation that can easily adapt to the ever-changing market and consumer needs. Avanade's exclusive 8-week accelerator sets you on the path to a future-proofed commerce strategy.
A composable digital ecosystem leverages proven, repeatable solutions that can be configured and reconfigured – letting businesses choose the right tools for the job and setting the stage for rapid value realization. It’s all about speed, agility, flexibility, responsiveness, and iteration – all principles businesses need to live by in today’s constantly changing world.
With our exclusive foundation accelerator, we derive the future commerce platform scope, the high-level project plan and the value case including strategy development, content modelling and a branded POV build.
Accelerate your commerce experiences by getting started with Branded Commerce.
Stay ahead of your competition
More than 73% of buyers want a personalized B2C-like experience, but how can you achieve this experience at scale and speed, while contending with rapidly emerging channels and fast-changing technology?
With Avanade’s accelerator, we work with you to develop the full 360 composable experience, powered by Sitecore. We will utilize our pre-build foundation commerce platform to accelerate your MVP/POC to deliver results quickly and amplify growth.
With a composable tech architecture, every component is pluggable, scalable, and can be continuously improved to meet evolving business needs.
A composable platform allows you to construct and connect best-of-breed platforms to realize transformational and life-centric customer experiences while unleashing commerce at scale.
- Grow customer loyalty: Automate customer service for improved convenience across channels to maximize customer value
- Return on investment: Boost revenues through personalized customer experiences and cut costs by utilizing data about user intent
- Drive efficiency: Save time through customer self-serve and free up resources through automated, streamlined processes
- Faster time to market: Launch new features and channels quickly through an online testing environment
- Enhance customer experience: Optimized 360 customer view to personalize in real-time, supported by an AI-based commerce journey
- Mitigate risk: Composable environment enables you to innovate, test, and deploy at speed with minimal risk
Branded Commerce accelerator
Accelerate and amplify your commerce experiences
Analysis and planning
Define future commerce scope, project plan, and sign-off value case. Analyze current tool maturity, archetypes, journeys, and jointly shape the target commerce solution.
Assessment
Create a success vision for branded commerce. Establish a North Star. Conduct a maturity assessment, considering customer experience, business, and architectural/technological aspects for effective implementation.
Implementation
In implementation, three parallel workstreams provide coordination: 1. Customer Experience, 2. Business, and 3. Architecture & Technology — ensuring alignment among people, processes, and technology.
Execution
Execute and optimize your commerce solution and governance model in a series of agile sprints organized for composable product delivery.
Branded commerce accelerator guide
Be a leader in commerce to create personalized experiences now and for the future. Download this companion guide to read about the key phases of the Accelerator and how to get started.
Successful implementation requires a holistic commerce program to realize results
Strategy
Definition of the program and prioritization of needs and capabilities in your ecosystem to deliver best-in-class commerce capabilities along a supported roadmap and value case.
Enablement
Plan for organizational change in composable commerce, developing robust communication, training, and measurement strategies. Sitecore's digital experience platform offers an end-to-end solution for Branded Commerce.
Governance
Establish standards, policies, processes, and metrics for control and compliance without rigidity. Sitecore's stack composability seamlessly integrates with existing technologies, providing flexibility and adaptability.
Commerce excellence
Design a sustainable operation based on best practices and business priorities. Headless ecommerce architecture with a cloud-native infrastructure for development and delivery.
Technology implementation
Ensure platform scalability, interoperability, and flexibility aligned with vendor capabilities. OrderCloud integration layer enables limitless customizations and integrations without compromising performance.
Services
Define and stand-up ongoing runtime operational support across technical and functional needs. The composable, SaaS-based platform delivers the necessary technology and capabilities for a holistic and relevant digital experience.