Journey Science Jumpstart
Accelerate your personalization strategy with Sitecore Personalize & Perficient Journey Science
As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations.
Journey Science is a cross-functional discipline that combines research-based insights with data-driven evidence to understand, predict, and optimize the customer journey at every touchpoint.
Sitecore Personalize is meant to be the enterprise personalization engine that allows you to build powerful, scalable experiences and experiments across every platform and channel you use to connect with your customers.
Applying Journey Science to Sitecore Personalize brings a disciplined approach to your optimization strategy, creating a measurement framework to drive continuous improvement of key business indicators.
Move fast, measure, learn and repeat
Starting with an extensive strategy alignment requires buy-in that may not be possible for all organizations. Starting with a data-backed methodology and demonstrating results can help you build the business case for further investment.
This jumpstart helps your team get off the ground quickly, seeing measurable results and a return on your investment in weeks. Our Sitecore strategists and developers will align your teams, develop initial strategies, and accelerate your time to value.
This is a prescriptive and practical approach to getting things configured: setting up tracking on your website, creating a decision model, and configuring initial experiments.
We also define a measurement framework and a roadmap that you can use to drive continued success after the engagement is over.
Our approach
Our Sitecore Personalize Jump Start is a six-week engagement meant to get you up and running and conducting actual experiments on your site.
Discovery workshop
Foundational setup
Build & launch
Training & roadmap
Implementing next-best action with Sitecore Personalize, CDP, and Content Hub
Traditional personalization strategies will group customers into segments and build campaigns targeting specific channels. But when segments are too broad, this approach falls flat and hurts conversion metrics. Next-best action is a better approach to personalization.
What makes Sitecore CDP + Personalize stand out?
Perficient’s Digital Experience Principal explains why you should be looking to drive your optimization strategy using Sitecore Personalize and CDP.