Skip to main content
en
English Dansk Deutsch Français Italiano 日本語 中文
Contact us Cookies
external links
Request a demo
New
The Forrester Wave™: B2B Commerce Solutions 2022
A shopping cart coming out of laptop screen
We are positioned as a Strong Performer in the Q2 2022 Forrester Wave™ for B2B commerce.
Read report
New
Get to know Sitecore Discover
Sitecore Discover
Latest acquisition boosts personalized omnichannel experiences by adding AI-powered digital search to Sitecore DXP
Explore the solution
Free
Level up your content
Lady painting wall
Fuel business growth with the right content strategy for transformative and sustainable content management.
Access resources
New
Partner Solutions Catalog
Collaboration using sticky notes on a whiteboard
Sitecore partners have built some of the industry's best solutions to complement Sitecore.
Browse the Catalog
Join the Sitecore team
Join the Sitecore team
The people of Sitecore are truly unique and we invite you to be part of our growth journey
Find out more
Contact us Cookies

Manage cookies

Manage how Sitecore Websites use cookies and similar technologies, in accordance with our Cookie policy, by making your choices below. Please note that if you disable cookies and similar technologies entirely, Sitecore Websites may not function properly.
Accept all
Reject all

Strictly Necessary

These cookies must be enabled, we are not able to operate without them. They are related to core functionality of the website and related services.

Performance

These cookies analyze website usage, monitor traffic, improve and optimize your experience on our website. Without these cookies, we cannot identify what website information is favored by you, limiting our ability to improve the content we offer you.

Functionality

These cookies increase functionality of the Sitecore website. We may use these to provide a personalized experience by remembering your settings preferences, name, language, country, by enabling you to log into secure areas of our website and process orders.

Targeting/Advertising

These cookies allow us to make content more relevant to you and enable Sitecore and our service providers to deliver advertisements or other communications that are more relevant to you.

Save settings

TECHNOLOGY PARTNERS

Technology Alliance Program

Sitecore’s TAP is an ecosystem of complementary solutions that provide unique and industry-leading technologies.

Download the brochure
Download the brochure

Partnering for success

TAP enables Sitecore to provide a set of capabilities that makes it possible for modern marketers to adopt “best of breed” solutions cheaper and faster as they aim to deliver a world class experience to their customers. TAP expands Total Addressable Market and increases the average deal size for Sitecore and its partners.

Learn more about tech alliancesarrow

Joining TAP: what’s in it for you

Grow your business

  • Expand customer base
  • Mutual competitive advantage
  • Increased revenue

Enhanced differentiation

  • Market awareness
  • Sitecore’s ecosystem of solution partners
  • Brand awareness

Focused enablement

  • Technical support
  • Developer training package
  • TAP tested and verified integration

Go-to-Market (GTM) motions

Sitecore executes on various joint GTM strategies with TAP partners based on customer and market needs. Examples of joint GTM strategies include:

  • Referral: Sitecore sends referrals to TAP partners where it identifies sales opportunities with existing customers
  • Resell: Sitecore resells the TAP partners’ offering on Sitecore paper
  • Co-sell: Sitecore jointly drives the sales opportunity along with the TAP partner
  • OEM: Sitecore embeds the TAP partners’ offering in our solution

Marketing

Depending on the nature of the partnership, partners will have access to and be promoted through various Sitecore marketing channels including but not limited to:

  • Feature on Sitecore’s webpage
  • Sponsorship opportunities at customer events (e.g. Symposium)
  • Joint speaking engagement at industry events
  • Social media: Twitter, LinkedIn
  • Joint demand generation activities/ campaigns

Entitlements

Program benefits

  • Sitecore will display partner’s logo on Sitecore’s website 
  • Partner can display the TAP logo on their website

Additional benefits

  • Sales pipeline visibility; GTM alignment (select partners) 
  • Partner spotlights in Sitecore’s corporate communications 
  • Regular business review session 
  • Annual product roadmap review session (select partners) 
  • Access to pre-release Sitecore products relevant to partner

Supplemental packages

  • Developer Training Package: discounted Sitecore training courses 
  • Tested and verified integration package: Verification service for a small fee

Requirements

Sales

  • Have at least 20 customers in production 
  • Identify at least 5 mutual customers 
  • Provide pre- and post-sales support in all applicable geographic regions 
  • Support Sitecore sales enablement activities

Technical

  • Have dedicated development resources to build and maintain technical integrations (if applicable) 
  • Offer global customer support 
  • Develop a Sitecore integration within 90 days of onboarding into the Program

Marketing

  • Promote Sitecore partnership and availability of integration

Key benefits of completing the program

Confidence in quality of connector by following Sitecore’s verification guidelines

Ensure product standardization, compliance with best practices, quality delivery for your connector

Promoting a Sitecore verified connector can enhance marketability and enhance GTM opportunities

Looking to join the Sitecore Technology Alliance Program? Get in touch.

Sitecore is dedicated to assisting you with any questions or concerns. If you are a potential partner looking to get started with our TAP program, please drop us an email: [email protected]