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Technology Alliance Program

Sitecore’s TAP is an ecosystem of complementary solutions that provide unique and industry-leading technologies.

Partnering for success

TAP enables Sitecore to provide a set of capabilities that makes it possible for modern marketers to adopt “best of breed” solutions cheaper and faster as they aim to deliver a world class experience to their customers. TAP expands Total Addressable Market and increases the average deal size for Sitecore and its partners.

Learn more about tech alliances

Joining TAP: what’s in it for you

Grow your business

  • Expand customer base
  • Mutual competitive advantage
  • Increased revenue

Enhanced differentiation

  • Market awareness
  • Sitecore’s ecosystem of solution partners
  • Brand awareness

Focused enablement

  • Technical support
  • Developer training package
  • TAP tested and verified integration

Go-to-Market (GTM) motions

Sitecore executes on various joint GTM strategies with TAP partners based on customer and market needs. Examples of joint GTM strategies include:

  • Referral: Sitecore sends referrals to TAP partners where it identifies sales opportunities with existing customers
  • Resell: Sitecore resells the TAP partners’ offering on Sitecore paper
  • Co-sell: Sitecore jointly drives the sales opportunity along with the TAP partner
  • OEM: Sitecore embeds the TAP partners’ offering in our solution


Depending on the nature of the partnership, partners will have access to and be promoted through various Sitecore marketing channels including but not limited to:

  • Feature on Sitecore’s webpage
  • Sponsorship opportunities at customer events (e.g. Symposium)
  • Joint speaking engagement at industry events
  • Social media: Twitter, LinkedIn
  • Joint demand generation activities/ campaigns


Program benefits

  • Sitecore will display partner’s logo on Sitecore’s website 
  • Partner can display the TAP logo on their website

Additional benefits

  • Sales pipeline visibility; GTM alignment (select partners) 
  • Partner spotlights in Sitecore’s corporate communications 
  • Regular business review session 
  • Annual product roadmap review session (select partners) 
  • Access to pre-release Sitecore products relevant to partner

Supplemental packages

  • Developer Training Package: discounted Sitecore training courses 
  • Tested and verified integration package: Verification service for a small fee



  • Have at least 20 customers in production 
  • Identify at least 5 mutual customers 
  • Provide pre- and post-sales support in all applicable geographic regions 
  • Support Sitecore sales enablement activities


  • Have dedicated development resources to build and maintain technical integrations (if applicable) 
  • Offer global customer support 
  • Develop a Sitecore integration within 90 days of onboarding into the Program


  • Promote Sitecore partnership and availability of integration

Key benefits of completing the program

Confidence in quality of connector by following Sitecore’s verification guidelines

Ensure product standardization, compliance with best practices, quality delivery for your connector

Promoting a Sitecore verified connector can enhance marketability and enhance GTM opportunities

Looking to join the Sitecore Technology Alliance Program? Get in touch.

Sitecore is dedicated to assisting you with any questions or concerns. If you are a potential partner looking to get started with our TAP program, please visit: