Rapid, API-enabled integration across your entire experience stack

Absolutely! Sitecore Connect boasts API-driven automation scenarios, one of the key benefits of API integration. Marketers can easily connect multiple tools through connectors and automate data flows across different platforms using an intuitive visual canvas which has a clean and marketer-friendly user interface.

It indicates that Sitecore Connect's API integrations provide 1000+ out-of-the-box app connectors, eliminating the usual challenges of integrating different systems and technologies.

Through versatile API-driven data transfer, Sitecore Connect enables communication from various sources, including triggers and webhooks, ensuring a fluid data exchange.

Sitecore Connect supports intelligent prediction for APIs’ data entity mapping. Plus, there's the added benefit and functionality of drag-and-drop manual fields mapping for precision.

The API-focused dashboard offers real-time project monitoring and API management, making it easier to pinpoint and tackle issues preemptively, ensuring your integrations run smoothly.

Sitecore Connect is a powerful iPaaS solution designed to seamlessly link Sitecore products with a myriad of applications. Through its advanced API integrations, it bridges the gap between diverse systems, allowing businesses to harmonize their marketing strategies, thereby streamlining processes and enhancing user experiences.

API (Application Programming Interface) integration refers to the process of creating a coherent connection between different software applications. This is achieved using APIs, which are sets of rules and protocols that enable one application to get data or retrieve functionalities from another. In essence, API integrations streamline and automate data flows, making disparate systems within an ecosystem work in unison, which makes the benefits of application programming interface (API) integration immense.

The primary types of API are:

1. Open APIs (or external APIs): Publicly available to developers and users with minimal restrictions.
2. Internal APIs (or private APIs): Hidden from external users and are only exposed by internal systems.
3. Partner APIs: Exclusively exposed by/to the developer's partners. They are not available publicly and provide more features than open APIs.
4. Composite APIs: Allow developers to access multiple endpoints in one call, useful in microservice architectures.
5. REST API: An API that conforms to the design principles of representational state transfer architectural style. A large number of REST APIs are public APIs.

While both API and integration relate to connecting different systems, an API is a set of protocols and rules that allows one software to talk to another. Integration, on the other hand, refers to the process or action of making distinct systems work together as one. Think of APIs as the tools, and integrations as the act of building using those tools.

No, not all integrations are APIs. While APIs are a common method to achieve integrations, there are other methods like file-based integrations, database linking, and manual entry. However, API integrations are preferred in many scenarios for their real-time data transfer and automation capabilities.

The difficulty of API integration varies based on the systems being integrated, the complexity of the data, and the specific use case. With API integration tools like Sitecore Connect, the integration process can be significantly simplified, providing intuitive visual canvases and drag-and-drop features that make API integrations more user-friendly, and efficient.

Using Sitecore Connect, it's possible to build complex workflows without investing in custom integrations. Examples of API integrations are listed below.

Data integration and syncing between CRM and Sitecore CDP: Automatically sync customer data which could be email/phone number etc., from a CRM to CDP dynamically.

First-party audience data export from Sitecore CDP to Salesforce Marketing Cloud: Periodically export customer segment data available within Sitecore CDP to Salesforce Marketing Cloud to run highly relevant and targeted email campaigns through API integrations powered by Sitecore Connect.

Sitecore Connect enables seamless integrations across the digital experience ecosystem, right from content to ecommerce, based on business needs. The low-code/no-code connectors reduce the software development time for implementing and maintaining integrations.