Welcome to Content HQ

Digital asset management is a process for storing, organizing, and using multimedia brand assets like videos, audio files, photos, animations, and other creative files, marketing assets, and digital media. Digital asset management allows teams to share files in a logical and safe way, reuse media files efficiently, and ensure that assets are on-brand throughout the asset lifecycle.

A digital asset management system is a type of software or platform that companies use to find, share, modify, and govern their digital assets. Digital asset management software helps with brand management and the customer experience by allowing marketing materials and digital files to be shared throughout an organization, streamlining workflows, and allowing marketing teams and other stakeholders to centralize version control, enforce brand guidelines and file formats.

By far the easiest way to begin is by purchasing DAM software or a DAM platform. A DAM system is more than just software, but the right partner can set your company on the path to success. There are many digital asset management tools in the market, and finding the right one for your team members can benefit multiple parts of your organization - from marketing teams to creative teams to sales teams, a robust DAM system can work with existing content management systems to streamline project management workflows, store brand guidelines and brand templates, and repurpose assets for use across digital channels like social media, and metadata management that frees your team for more critical tasks and functions.