Content Hub Operations
Strategize, scale, deliver
Streamline creativity with Content Hub Operations. Our comprehensive solution simplifies complex content operations, enhances performance, and empowers teams.
Content mastery unlocked
Unify content strategy
Centralize and align your lifecycle content strategy, ensuring consistency and coherence across all channels and for all customers.
Agile headless delivery
Deliver content across any channel with the flexibility of headless architecture that adapts to your needs, without eroding brand cohesion.
Global content orchestration
Designed to fuel global brand strategy while remaining agile to address specificities and deliver cohesive but authentic messaging across customer segments, channels, and markets.
Enhance efficiency, ignite creativity
Streamlined, synchronized, and secure content operations
Enterprise-tailored workflow management
Customizable workflows that cater to the complexities of multi-business unit operations, designed for enterprise-scale needs.
Targeted role-based access
Enhance security and operational order with finely-tuned access controls, ensuring the right permissions at every organizational level.
Streamlined DAM connectivity
Achieve consistent content taxonomy and automate workflows with an integrated DAM system, optimizing content management across the board.
“The ROI is two-fold. Our cost-to-serve is greatly decreasing, as the booking process is significantly more efficient, lowering dependency on customer-service centers to process bookings. Secondly, we’re opening ourselves up as a 24/7 online store.”
Hilti Group optimized their content operations with Sitecore
Sitecore Content Hub’s project management function is fostering collaboration between content creators, product managers, and external agencies.
Frequently asked questions
What is a Content Marketing Platform (CMP)?
Content marketing platforms (CMPs) are content marketing tools and services used by digital marketing teams for content creation, real-time content optimization, content production, and content curation. They can also be used to analyze quality content, improve the customer journey, and implement marketing campaigns. They are a key part of any content marketing strategy and can assist content creators with the management of content assets such as infographics, content planning and ideation, and content marketing efforts.
How can a CMP improve content ROI?
A CMP can streamline workflows and project management, improve timelines, and provide metrics to determine the best content or types of content for target audiences. It can also help content teams and freelancers establish which pieces of content are high-performing and improve lead generation with targeted, high-quality, and interactive content. With the inclusion of a robust search engine optimization (SEO) strategy and the integration of AI-powered or marketing automation functionalities, the ROI of content can improve by leaps and bounds.
What is the difference between a CMP and a CRM?
Content marketing platforms are key to effective content marketing. A CMP can improve content performance, optimize content for multiple channels including social media, and assist with the management of a content calendar or editorial calendar. They can also smoothly integrate with content management systems, CRMs, and digital asset management systems to ensure consistency throughout the digital content lifecycle.
Want to learn more about Content Hub?
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We can help you take control of your content operations
- Learn why Content Hub not only streamlines operations but also prepares you for the future of CX — composable
- Explore with our experts, who will share our platform’s powerful features and capabilities
- Discover how our solutions can help you create unforgettable digital connections with your customers